People ask me what my hobby is. I scale businesses.
I'm Liz Chism, a fourth-generation contractor and business growth strategist. I take residential builders and remodelers from $2M to $10M while their profit goes up, and I run my own construction company on the same system.
Construction runs four generations deep in my family.
On the jobsite with my dad
I grew up on job sites. I started working with my dad, a custom home builder, when I was 9. I learned the grit it takes to build. I also saw the long hours, the money stress and the owner who can never step away.
COO and head brewer
My husband Curtis and I built a craft brewery from the ground up, and I was COO and head brewer. I worked 100-hour weeks putting out every fire. When I became a mom, I had to choose: keep being the bottleneck, or build systems and a team that run without me. I built the systems.
Working inside contractors' businesses
I install those systems for contractors. Not advice and homework. Done with you. Marketing that keeps the calendar full, sales that close at the right price, jobs that run without fires, and a weekly CEO rhythm so the business stops depending on you for every decision.
Altavera Construction, my own company
I own Altavera Construction, a women-owned, outdoor-only general contractor in Idaho's Treasure Valley. It runs on the exact playbook I teach in The Contractor's Roundtable.Altavera Construction, my own company, on social: Facebook · Instagram · LinkedIn · TikTok · YouTube
"My job is to give you a different pair of glasses so you can see your business in a different way. When you do that, you can't unsee certain things."
Liz ChismWhat sets this apart from other contractor coaching.
I run my own company on it
Every system we install runs in my construction company first. I know my numbers live, and I teach you to know yours.
The whole business
Marketing, sales, team, operations, numbers and your leadership, together. Most coaches look at one piece.
Built inside your business
We work with you on weekly calls and teach your team to run every system. You stay the leader of your business.
Internal and external systems
Processes and AI agents, plus the leadership, standards and culture that make them stick.
A small client roster
I keep the Roundtable small on purpose, so every owner gets real attention.
Real access
WhatsApp me any time. You get an answer within 24 hours.