Business growth strategist for residential builders and remodelers

Grow from $2M to $10M with more profit and your life back.

We install the Contractor Operating System in your business. It's the same system that runs my own construction company on 5 to 10 hours of my time a week.

Built for owners who muscled their way to $2M to $3M and know they're made for more.

Individual client results, shared with permission. Results vary.

What we build with owners stuck at $2M to $3M.

We find the levers in your business and pull them in the right order, so revenue and profit grow at the same time.

REVENUE $2M→$10M The signature path for builders and remodelers who are maxed out.
GROSS PROFIT 25%→40%+ What each job keeps after labor and materials. Clients are landing jobs at 45%+.
NET PROFIT 2xto4x What you keep after every bill, overhead included. Money in your account at year end.
YOUR HOURS 60/wk→30/wk Your time back, with the business running on rhythms your team follows.
The right people in the right seats A marketing system you own Overhead that pulls its weight Sleep at night

Ranges reflect Roundtable client outcomes. Individual results vary.

From the outside, you've made it. From the inside, it's still you holding it all together.

THE PLATEAU

"I haven't been able to bump up beyond this $3 million level."

THE OVERHEAD

"We have the infrastructure in place to be at 5 million right now."

THE NEXT MOVE

"I come to the office every day and I don't even know what to do."

You got stuck at $1M first. You pushed, hired a few people and climbed to $2M. Then you put profits back in, maybe took a loan, added salespeople and made it to $3M. Now you're maxed out. Overhead is high, net profit sits at 4% or less, and you still aren't paying yourself much.

You know deep down you can get to another level. You have the drive. What you need is someone who has done it, in their own company and in others, to show you which levers to pull and in what order. You're made for more.

THE 5S FRAMEWORK

How we take a business from $2M to $10M.

We look at the whole business: marketing, sales, team, operations, financials and your leadership. Then we build it up in this order.

01CUT THE FAT

Simplify

We audit your projects and expenses and remove everything that isn't helping you grow. This is where margins go up first.

One kitchen and bath remodeler dropped kitchens, built a bath-only team, raised margins, then added kitchens back once it was easy.

02YOUR PLAN

Strategize

A written growth plan built on your goals and your real numbers. We decide which levers to pull first so the business grows without more effort from you.

03EXTERNAL + INTERNAL

Systematize

External systems: SOPs, AI agents and proven processes, copied in from what works.

Internal systems: leadership, coaching, accountability and culture. They make the external systems stick. We install both.

04PREDICTABILITY

Sustain

Weekly rhythms your team can follow, so results are predictable and you sleep at night.

05EXPONENTIAL

Scale

With the first four in place, growth compounds. Revenue and profit climb together.

22proven systems across 5 pillars
MarketingSales & EstimatingTeamOperationsFinancials
8AI agents: 5 working in 14 days, all 8 in 30

They answer calls and qualify leads, reply to texts and DMs, build schedules, chase who owes you and draft estimates for your review. Your people produce more without more work.

See every system and AI agent on the Roundtable page →
THE GROWTH MATH

There are three ways to grow a business. We help you pull all three.

1Get more clients
2Get more money from each client
3Get your clients to bring you more clients
CASE STUDIES

Owners who were stuck, and where they are now.

Gross profit is what each job keeps after labor and materials.Net profit is what you keep after every bill, overhead included.
KP HOMESCAPES · 16 MONTHS

Phil Parsons

Net profit up 4x on the way to $10M.

REVENUE
Before
$4M
After
$10M
NET PROFIT
Before
4%
After
16%
$160K → $1.6M a yearNet profit in the bank: 4% of $4M, then 16% of $10M projected
WHAT CHANGED
✓Ran Working Genius across the team and reorganized who owns what
✓The right people took ownership, so Phil grows the business instead of running it
✓Our marketing strategy means prospects already trust them at the first meeting
✓Close rates went up. His salesman says selling is way easier now
SHELLBACK CONSTRUCTION · 15 MONTHS

Shellback Construction

Stuck at $2M for 4 years in a row. Now at $10M.

REVENUE
Before
$2M
After
$10M
NET PROFIT
Before
6%
After
12%
$120K → $1.2M a yearNet profit in the bank: 6% of $2M, then 12% of $10M
WHAT CHANGED
✓Found $128K a year leaking out of the business
✓Used it to hire a superintendent and fund the growth
✓Hired 4 more people and still doubled net profit
TRICKEY JOBS

Kyle Trickey

More than tripled revenue and cut his week in half.

REVENUE
Before
$750K
After
$2.5M
HOURS A WEEKLOWER IS BETTER
Before
80
After
40
WHAT CHANGED
✓Doubled his crew
✓Doubled his take-home pay and bought his family's dream home
✓Took 6 weeks of vacation this year
PINNACLE SOLUTIONS

Bas

Clients for a third of the cost.

COST TO ACQUIRE A CLIENTLOWER IS BETTER
Before
$2,700
After
$900
25%
Company gross profit
42%
Gross on a job he just landed
WHAT CHANGED
✓Installed our lead system with trust-first video ads
✓A quarter of the year's leads came in a single month
✓Higher-value jobs he can charge more for
✓Three trips to Europe in the last 6 months, and he enjoys them
CIPRIANI CONSTRUCTION

Richelle Cipriani

From paying to finish jobs to 40% gross on every one.

GROSS PROFIT PER JOB
Before
Negative
After
40%

Revenue: $1.5M when she started, now closing in on $3M.

WHAT CHANGED
✓Learned her numbers and fixed job costing
✓Hired a rock star project coordinator with our hiring system
✓Jobs now finish on time and on budget
✓Richelle works part-time and takes Fridays off
ROYAL CITY RENOVATIONS

Vince Bullaro

Gross profit from 23% to 38%.

GROSS PROFIT
Before
23%
After
38%

"I stopped being stuck on the tools, doubled revenue year after year, and built a team I can finally lead."

Vince Bullaro, Royal City Renovations
BENEDETTO HEATING AND AIR · HVAC

Joe Benedetto

Paid off every dollar of his debt.

BEFORE
✕Came in at $2M, still doing installs and sales himself
✕Barely brought home enough to pay the bills
✕Maxed-out credit cards, and every dollar went to debt
AFTER
✓Every job profitable, using our profit levers
✓All debt paid off
✓More money in his account than he's ever seen
✓Hired an operations manager and 4 more A players

"After a few A-player hires, his service manager says they will never hire without the system again."

He started out sure the hiring system had too many hoops.

Individual client results, shared with permission. Results vary.

Work with us

START HERE

The Contractor's Roundtable

One-on-one implementation inside your business. We run a full business analysis, write your plan from where you are to $10M, then install the systems and AI agents with you and your team. You stay the leader of your business.

1:1 calls 3x a month Weekly Roundtable + marketing calls WhatsApp access, answered within 24 hours You own every system and lead See the Roundtable →

In their words.

testimonial video · Kyle Trickey

"I was swinging a hammer with no plan. Now we've passed $1M revenue, I've cut 80-hour weeks, and gained time back with my family."

Kyle TrickeyTrickey Jobs
Liz Chism
FOURTH-GENERATION CONTRACTOR. CONTRACTOR'S COACH.

I don't just coach contractors. I run a construction company on the same system.

I grew up on job sites. I started working with my dad, a custom home builder, when I was 9. I learned the grit it takes to build. I also saw the long hours, the money stress and the owner who can never step away.

Then I lived it myself. My husband Curtis and I built a craft brewery from the ground up, and I was COO and head brewer. I worked 100-hour weeks putting out every fire. When I became a mom, I had to choose: keep being the bottleneck, or build systems and a team that run without me. I built the systems.

Now I install those systems for contractors. Not advice and homework. Done with you. Marketing that keeps the calendar full, sales that close at the right price, jobs that run without fires, and a weekly CEO rhythm so the business stops depending on you for every decision.

And I don't ask you to do anything I'm not doing. I own Altavera Construction, a women-owned, outdoor-only general contractor in Idaho's Treasure Valley. It runs on the exact playbook I teach in The Contractor's Roundtable.

$1M+Altavera did over $1 million in its first six months running the systems I teach.Altavera Construction, women-owned, outdoor-only GC, Treasure Valley, Idaho. Individual client results, shared with permission. Results vary.

Questions owners ask us

I've hired coaches before and it didn't work.+

Most coaches look at one piece. A sales trainer looks at sales, an ads coach looks at ads. We look at the whole business and install both kinds of systems: external (written processes, CRM, AI) and internal (leadership, standards, accountability, culture). One without the other doesn't hold.

Will AI mean I have to lay people off?+

AI lets your people produce more without more work, so you can hire the best instead of button pushers. One honest note: nearly every business loses at least one employee who resists the change in the first 90 days.

I don't want to be on camera.+

First videos are rough for everyone. We write your first scripts and ads, AI does the editing, and we train someone on your team to keep it going. In September, Liz recorded 14 videos for her own construction company.

Do I own my CRM, my ads and my data?+

Yes. Every system, SOP, lead and automation is yours. Ads run in your own ad account, so the data and the algorithm training stay with your business. Running them takes someone on your team an hour a week.

How fast will leads show up?+

From zero reputation, 90 days. Businesses already running on referrals, 60 days. Established businesses, 30 days.

You're made for more. Let's build the business to match.

For residential builders and remodelers doing $2M to $3M+ who want to scale to $10M+. Not there yet? Start with the book.

Liz Chism
FOURTH-GENERATION CONTRACTOR. CONTRACTOR'S COACH.

I don't just coach contractors. I run a construction company on the same system.

I grew up on job sites. I started working with my dad, a custom home builder, when I was 9. I learned the grit it takes to build. I also saw the long hours, the money stress and the owner who can never step away.

Then I lived it myself. My husband Curtis and I built a craft brewery from the ground up, and I was COO and head brewer. I worked 100-hour weeks putting out every fire. When I became a mom, I had to choose: keep being the bottleneck, or build systems and a team that run without me. I built the systems.

Now I install those systems for contractors. Not advice and homework. Done with you. Marketing that keeps the calendar full, sales that close at the right price, jobs that run without fires, and a weekly CEO rhythm so the business stops depending on you for every decision.

And I don't ask you to do anything I'm not doing. I own Altavera Construction, a women-owned, outdoor-only general contractor in Idaho's Treasure Valley. It runs on the exact playbook I teach in The Contractor's Roundtable.

$1M+Altavera did over $1 million in its first six months running the systems I teach.Altavera Construction, women-owned, outdoor-only GC, Treasure Valley, Idaho. Individual client results, shared with permission. Results vary.

Questions owners ask us

I've hired coaches before and it didn't work.+

Most coaches look at one piece. A sales trainer looks at sales, an ads coach looks at ads. We look at the whole business and install both kinds of systems: external (written processes, CRM, AI) and internal (leadership, standards, accountability, culture). One without the other doesn't hold.

Will AI mean I have to lay people off?+

AI lets your people produce more without more work, so you can hire the best instead of button pushers. One honest note: nearly every business loses at least one employee who resists the change in the first 90 days.

I don't want to be on camera.+

First videos are rough for everyone. We write your first scripts and ads, AI does the editing, and we train someone on your team to keep it going. In September, Liz recorded 14 videos for her own construction company.

Do I own my CRM, my ads and my data?+

Yes. Every system, SOP, lead and automation is yours. Ads run in your own ad account, so the data and the algorithm training stay with your business. Running them takes someone on your team an hour a week.

How fast will leads show up?+

From zero reputation, 90 days. Businesses already running on referrals, 60 days. Established businesses, 30 days.

You're made for more. Let's build the business to match.

For residential builders and remodelers doing $2M to $3M+ who want to scale to $10M+. Not there yet? Start with the book.